By this instrument, BLUE MARKETING, a private legal entity, registered in the National Registry of Legal Entities – CNPJ/MF under number 57.615.576/0001-80, headquartered at Rua Frei Henrique de Coimbra, No. 859, Bairro Jiusti, Sananduva/RS, CEP 99840-000, grants all “USERS,” that is, those who access and complete registration on the Platform provided by BLUE MARKETING, thereby beginning to enjoy the services offered through it, full and unequivocal knowledge regarding the rules set forth in this Privacy Policy, as well as the method of information collection and data processing, in accordance with the provisions of Laws No. 12.965/2014 (Marco Civil da Internet) and 13.709/2018 (LGPD), and other conditions established below.
WE RECOMMEND THAT THIS DOCUMENT BE READ CAREFULLY. IT DESCRIBES HOW THE PERSONAL INFORMATION YOU PROVIDE TO ACCESS OUR SITE AND USE OUR SERVICES IS HANDLED, AS WELL AS THE TERMS AND CONDITIONS OF THE SERVICES ITSELF.
BY READING THE TEXT BELOW AND CLICKING ON “I HAVE READ AND ACCEPT,” YOU CONFIRM THAT YOU UNDERSTAND AND AGREE TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY, AND THAT YOU CONSENT TO BE BOUND BY ITS TERMS VOLUNTARILY.
CHAPTER I – OBJECT
Art. 1 This Privacy Policy governs the relationship between: (i) the USER and BLUE MARKETING, whenever the USER chooses to be part of it, as provided in the Platform’s Terms of Use.
Art. 2 It is the exclusive responsibility of the USER to comply with the current legislation regarding the protection of personal data of individuals (hereinafter “data subjects,” as per Article 5, V, LGPD) with whom they have a relationship or will relate in the course of their business activities.
Art. 3 The USER declares that they are aware that the BLUE MARKETING Platform is an environment created for the secure circulation of information within a restricted space, shared with several other data controllers (Article 5, IX, LGPD), whose rules must be followed, along with the privacy preferences and personal data protection of data subjects that circulate through their respective websites, applications, and platforms.
CHAPTER II – LEGAL POSITIONS
Art. 4 The USER acknowledges that, in relation to BLUE MARKETING, they are the CONTROLLER (Article 5, VI, LGPD) of the personal data of all individuals who circulate on their respective websites, applications, and platforms.
Art. 5 The USER acknowledges that, in relation to themselves, BLUE MARKETING is the OPERATOR (Article 5, VII, LGPD), and therefore, is acting on behalf of the USER, who is considered the CONTROLLER of personal data for all legal purposes.
CHAPTER III – USER OBLIGATIONS
Art. 9 The USER is obliged to:
a) Respect the current legislation, especially regarding privacy and personal data protection;
b) Implement their own privacy policy, clearly informing about data collection and processing;
c) Take all necessary measures to validly obtain the data subject’s consent;
d) Promptly inform BLUE MARKETING of any requests from data subjects regarding their rights under LGPD;
e) Remove personal data from their database of data subjects who withdraw their consent;
f) Implement information security measures appropriate to the risks of their business activities;
g) Include in their Terms of Use and Privacy Policies the necessary clauses to inform about the collection and sharing of data;
h) Upload their Privacy Policy to the platform provided by BLUE MARKETING, as per the appropriate field.
CHAPTER IV – RESPONSIBILITIES
Art. 10 The use of personal data accessed through the BLUE MARKETING platform is the exclusive responsibility of the USER, and the company is not liable for any damages resulting from such use.
Art. 11 The USER is responsible for the content of their own Privacy Policy and for complying with legal obligations related to data privacy.
Art. 12 The USER must incorporate the clauses provided by BLUE MARKETING into their Privacy Policy and assume responsibility for any damages caused by non-compliance with this policy.
Art. 13 Any damages proven to be caused by BLUE MARKETING to the USER will be compensated up to the amount paid by the USER until the occurrence of the damage.
Having agreed on the terms, the USER expresses their acceptance of this instrument, so that it produces all its legal effects.
Sananduva/RS, September 21, 2025.